NEW LIFE. NEW MUZE. NEW WAY.
BONNIE & THE GANG is picking up where ine de haes left off with a new ‘year-round’ concept. It consists of high-quality pieces that are easy to wear, contemporary yet timeless, with new designs added continuously — a growing and evolving collection influenced by who- or whatever triggers some fresh inspiration.
Because Bonnie wants to avoid the waste of good and comfy clothes,
we take it slow and make stuff designed to treasure for more than one season.
All our products are made of organic, recycled, or Oeko-tex certified materials.
Designer Ine De Haes
Hi, I'm Ine, mother of Coco and Silas, and proud owner of BONNIE & THE GANG.
As a graphic and fashion designer, I have always been drawn to kid's fashion and lifestyle. After working as a graphic designer for several years, I graduated in 2013 from the fashion academy at SASK Sint-Niklaas with a children's wear collection. My label ine de haes was launched soon after that. I designed collections for kids from 4 to 16 years for several seasons, which later grew into this new concept; BONNIE AND THE GANG.
Almost two years ago, I launched this new label of baby- and kidswear, inspired by our first little troublemaker Coco. I started with making every single piece myself and designed on request. Following up on your orders (thank you btw 🤗) was getting difficult, so once we expected our second baby, I decided to team up with a little factory in Portugal.
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Designed in Belgium
. . .
Vouched for by our
very first members,
Coco & Silas
. . .
Made in Portugal